Roz McGuinness, divisional director at Fespa said, “Dare to print different is a statement of our confidence in the entrepreneurialism of our global speciality print community. When printers head to Fespa 2017, we want them to arrive with the ambition to explore and identify something that could expand their boundaries and give them fresh impetus. Every feature we incorporate into Fespa 2017 is designed to show PSP’s the many avenues of opportunity available to them, and to leave them invigorated with new ideas to apply in their business.”

“We know that discovering new products is the primary reason that thousands of business owners and senior managers commit to visiting Fespa year on year. The Hamburg event will certainly fulfil those expectations, with many major vendors already signalling that the show will be their foremost product launch platform in 2017,” adds McGuinness.

Dare to print different celebrates the rich technology and materials innovation that is always at the heart of Fespa, and its role in helping printers to fulfil their potential and differentiate themselves through new products and business models. The campaign theme is brought to life visually with a striking image of a robotic hand releasing a brilliant butterfly – expressing the critical role of technology in enabling creative print applications and expanding print’s potential as a medium of visual communication and decoration.

Fespa 2017 includes three distinct zones devoted to screen, digital wide-format and textile printing, encouraging printers and sign makers to explore the full spectrum of applications including graphics and soft signage, industrial print, garments and promotional items, interior décor, surface decoration and vehicle wrapping.

With Fespa 2017, the visitor has the opportunity to experience the co-located shows European Sign Expo event for non-printed signage and the growth potential from interior décor applications will also benefit the visitors a free access to Printeriors.

The three events give visitors access to about 700 international exhibitors under one roof, confirming this as the most comprehensive environment for speciality printers and sign makers seeking out product innovations to support their business development.