Two-day OAC to discuss OOH advertising trends

The thirteenth edition of Outdoor Advertising Convention (OAC) is slated for 28-29 July 2017 at Renaissance Mumbai Convention Centre Hotel, Powai. The convention will see global and Indian OOH media owners, brand marketers, media and materials suppliers, printers, and industry professionals participate in the two-day event.

28 Jul 2017 | By Sujith Ail

Accoring to the orgainsers, speakers for the event include actor Anupam Kher, Shashi Sinha of IPG Mediabrands, Mamatha Morvankar of West OMD, and Shripad Kulkarni of Vizeum, among others.

The experts will deliberate on automation in OOH industry, its share in airport modernisation and infrastructural growth, and China’s success in implementing DOOH (Digital Out-Of-Home advertising).

Besides this, the convention will also comprise of OOH Expo and Outdoor Advertising awards (OAA), which will recognise best works in categories like Campaign of the Year, Media Plan of the Year, Innovation of the Year, etc.

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