This packaging material has bagged Worldstar 2018 award, which will be presented to HCCB on 2 May during an awards ceremony and gala evening in Gold Coast, Queensland, Australia.

Dinesh Jadhav, executive director, supply chain, HCCB said, “The award recognises the culture of continuous improvement that we are building at HCCB. The recognition will also spread the word of such innovation to the larger global packaging ecosystem, thereby enabling the entire fraternity to benefit from this package. What makes us happier is that the consumer will now get an even better product experience. I am thankful to my team at Hindustan Coca-Cola Beverages for having brought together a group of in-house and external experts to bring this innovation to life.”

The heat-resistant tarpaulin serves the needs of beverage transportation in extreme summers. To ensure freshness of a carbonated beverage, carbon dioxide (CO2) loss owing to product exposure to extreme temperatures needs to be kept to a minimum.

Explaining the concept of the packaging innovation, Jadhav said, “Conventional tarpaulins only act as a cover to dust, water and sunlight but do not offer protection from heat. This specialised heat-resistant tarpaulin offers the benefits of a conventional tarpaulin and also doubles up as insulation to help reduce the temperature of a shipment to 5-6 degrees lower than outside temperature.”

As a result of lowering the temperature, CO2 retention is considerably improved, and hence the freshness quotient of the beverage is boosted when it reaches the consumer.