"Innovate or die is the mantra," says Alpana Parida
On the first day of Print Fair, Alpana Parida of D Y Works stressed the necessity of innovation for the printing businesses to survive.
07 Nov 2013 | 3808 Views | By Rushikesh Aravkar
In her presentation 'Printing Industry - The Next', for more than 60 delegates in the audience, Parida showcased how it is important for any business to define itself. Citing the example of Kodak, Parida said, "When a business is defined in relation to the technology, they tend to fail as the technology matures and advances," said Parida.
Parida highlighted the fact that there is very little integration between the three important aspects of a job namely substrates, design and printing. She said that there has to be a synergy between these three to bring about innovative concepts that would make the printed products more relevant in a world where print seems to be on a decline.
Parida observed few industry trends such as decline of personalised printing, move towards sustainability, down-gauging of packaging, functional packages, making packaging to work harder namely as point of sale etc.
"Change is the only constant; the sooner we learn and plan accordingly, it is better for our business," concluded Parida.
PrintWeek India, in collaboration with Goethe-Institut/Max Mueller Bhavan Mumbai, is hosting ‘Print Fair’, a five-day event to showcase the depth and breadth of top print work and print ideas in India. The show runs from 6 to 10 November at the Max Mueller Bhavan, Mumbai.