PrintWeek Awards 2023: Letra Graphix wins Packaging Converter of the Year (Pharma)

A second PrintWeek Award for Letra Graphix in this 2023 edition. According to Letra Graphix, the premise of sending submissions for Awards participation and winning them comes from a deep understanding and commitment to achieve excellence.

30 Oct 2023 | By PrintWeek Team

Letra Graphix wins Packaging Converter of the Year (Pharma)

Be it the multilayered labels for pharma or leaflet labels, when one deals with pharma labels, aesthetics are crucial, but so is assessing the functionality of the labels.

Letra pushed the flexo press, Gallus EM-280 to produce all the labels, DuPont Cyrel plates; and PP film and Chroma paper to produce the four samples. The Pharmasia label was a multi-layered job with a top layer printed six-colour plus cold foil, screen and flexo varnish. The second layer had five-colour printing. The Avador label used a vibrant colour combination, and the multi-layer was used to fit in extra text. The 2YCOV-D Zydus label has different functionality features. It has scratch-off release ink, and invisible ink elements that are visible through UV light to avoid counterfeiting the medicine. And finally, the Jamp Pharma label, a self-adhesive label, had a left-side opening, which opens as a leaflet that is convenient to manage.

In pharma labels, the goal is to tackle display information, increase the attractiveness of over-the-counter products and protect against product counterfeiting. “The label submissions expand, elevate, and reinforce the company’s abilities in material selection and technologies it has adopted in the production of labels,” said a jury member.

Commended