Point-Of-Purchase (Pop) Printer Of The Year 2012

Spectrum Scan

Tel: 91-22-6660 4612, 6660 4613, 24937681, 24952615 / marketing@spectrummail.com

A joint winner last year, Spectrum Scan excelled this time around to win the Point of Purchase (POP) Printer of the Year with a range of displays and dispensers.

According to the judges, the Spectrum’s entries stood out because it clearly defined the objectives and fulfilled the missions with creative solutions. “Effectiveness and efficiency are important factors in POP products and these entries clearly stood out,” was the jury statement.

Spectrum produced Kinder Joy, a table-top display-cum-dispenser for Ferro India; a Garnier light - calculator dispenser for Garnier; and two versions of Gears of War Dynamic displays – a small and a large for Microsoft Xbox 360.

Spectrum produced 500 units of Kinder Joy. The design work was outsourced and modified to the thermoforming requirements. The print job was done using a four-colour offset printer and CMYK colours. The die used for this job was produced in-house and thermoformed high impact polystyrene (HIPS) was trimmed to the required shape and mounted on the self adhesive vinyl branding. Offset printing was used on self adhesive vinyl. According to Amit Shah, director of Spectrum, the POP provides high visibility and is very eye-catching. “The unique shape and the house coloured HIPS replicates the product itself.”

The design work for the 250 units of console-based game was done completely in-house. An Adobe file of the print job was used to print this point-of-purchase digitally using Roland Ecosolvent in CMYK. The entire work was printed on self adhesive vinyl. The print job was mounted on a polypropylene (PP) flute, each element was intricately assembled to mirror a pendulum like movement.

Spectrum Scan started operations in a single gala in 1987. By the time, the company had shifted its mother-plant to Vasai, it acquired a reputation for big ideas and aggressive marketing in POP/POS market with wide-format machines. The company has now further expanded the Vasai project with another 45,000 sq/ft site next to the present one. What is unique about Spectrum Scan is the raft of thermoforming machines which the company has developed indigenously. The process (totally under wraps) involves printing and forming, providing a complete signage and POP solution, right from conceptualising to the final product. A wide variety of materials like PETG, HIPS, PP, PC, PVC, acrylic are deployed.

Interestingly, spectrum’s mother plant at vasai has a little garden, which Shah lovingly tends. He says, rather wistfully, “if i was not a printer, i would be a farmer.”

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