According to Denstu Aegis reports, Indian advertising industry stands at Rs 61,878-crore (USD 8.76-billion) and is estimated to grow with a CAGR of 10.62% until 2021 to reach a market size of Rs 85,250 crore (USD 12.06-billion).

Reflecting the industry’s progress, Media Expo New Delhi 2019 has broken all exhibitor records with 220 exhibitors in total. This is a massive leap of 13% in its exhibitor numbers, further anchoring its presence as the top sourcing platform for this industry. Spread across 18,102-sqm, the 45th edition of the show also marks a 14% increase in exhibition space.

The race to make a better impression has led new-age advertisers to constantly scout for various unconventional ways to hit the right sentiment of the right target audience. Media Expo, as a brand, is renowned to showcase technologies that lay the future trends of the industry with quality visitors looking for serious long term business relationships.

This has led many companies to seek an opportunity to display their marketing and advertising solutions that will help boost the growing segments. Companies like HP, Colorjet, AT Inks, Vinod Medical Systems, Monotech, Caldron Graphics, TechNova Imaging, Mehta Cad Cam, Epson India, Chanlong Manufacturing and  Pioneer are showcasing advanced solutions for the new age advertising industry.

Along with the technological display, Media Expo New Delhi will organise insightful workshops that will focus on the profit generating solutions for different sectors within the industry. Market gurus will highlight gripping topics like ‘Digital printing: a sustainable opportunity’; ‘3D Printing: a profitable alternative?’; Signage planning: an art’; and ‘Digital signage: replacing print, or complementing and enhancing possibilities?’ to find solutions for the new-age marketers and advertisers of the country.  

Television and print together, still, take the largest share of media spends at 70% followed by digital media at 17%. As print still remains relevant, new-age advertisers are constantly upgrading the technologies used, that can cut cost and provide better quality outputs.

3D printing and sustainable printing options are the current trends with companies curious to find out various possibilities that these technologies can offer. Apart from this, signages also play a major role in brand visibility. With digital signages rapidly gaining popularity, it is important to know its effects on the long standing print industry within the country.