As the new CMO, Robertson will be responsible for continuing to drive ACG’s marketing initiatives and current growth across the group’s global focus markets. He will be taking over from Peter Neve, who had a stint of three years at ACG.

Karan Singh, managing director, ACG, said, “We are very excited to have Alex on board. With his rich experience in narrating successful brand stories, we are confident that ACG will chart newer heights under his leadership. I also wish to thank Peter Neve, who helped ACG create a new identity and will be remembered for his work on OneACG.”

Robertson has more than two decades of experience across the spectrum of B2B and B2C marketing, branding communication, design and advertising.

He has worked for global agencies including Ogilvy, Brand Union and most recently held the position of executive creative director at Landor in Mumbai.