Adobe AI platform unites creativity and marketing

Adobe’s innovations are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights—infused into Adobe applications. This comes to life in Adobe Experience Platform, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.

Adobe enterprise applications bring together data, content and customer journey workflows with powerful capabilities from Adobe’s AI platform, ensuring every interaction with a customer is unique and relevant. This includes Adobe Experience Platform (AEP) Agent Orchestrator, a new capability that provides the foundation for businesses to orchestrate purpose-built AI agents that engage directly with customers and support the daily work across Adobe applications and third-party ecosystems. Adobe is expanding its generative AI platform, integrating foundational models—including commercially safe AI through Adobe Firefly—across best-in-class applications to scale content production that powers CXO. New capabilities in Adobe GenStudio, Firefly Services and Custom Models optimise the content supply chain for businesses, removing bottlenecks across content management, content production and more.

“Our innovations have shaped every era – from the web and mobile to cloud computing, social and AI – extending our product line to serve a growing universe of customers in India and drive growth. After predictive and generative AI innovations, at Adobe Summit 2025, we are taking a significant step forward with agentic AI. Our purpose-built and Enterprise Grade AI agents will help Indian businesses of all sizes to automate, adapt and execute to deliver seamless and personalized customer experiences at scale, and allow for increased focus on creative energy and brand differentiation,” said Prativa Mohapatra, vice-president and managing director at Adobe India.

“Adobe is uniquely positioned to guide companies to a dynamic era of Customer Experience Orchestration, where creativity and marketing come together with AI to deliver true one-to-one personalization at scale,” said Anil Chakravarthy, president, digital experience business at Adobe. “We are delivering numerous innovations built on Adobe’s AI platform to boost the capacity of teams and help them drive the most impactful customer experiences, empowering businesses across industries to capture this massive opportunity.”

Adobe Experience Cloud, a cloud-based suite of analytics, targeting, journey orchestration and content management services, will power CXO in the era of AI. This includes Adobe Experience Platform (AEP), the marketing platform-of-choice to bring an organisation’s data together to enable personalisation at scale, powering over one trillion experiences a year.