Adobe bags multi-million dollar business deal from Manorama Online

The agreement with Adobe is expected to drive digital-transformation initiatives at Manorama, which is pursuing a comprehensive digital strategy. Manorama Online has been in the online media business for more than 15 years.

Commenting on the deal, Umang Bedi, managing director South Asia, Adobe, said, “We are very excited and proud of this transformational engagement with Malayala Manorama, a brand with a rich legacy of 125 years. Adobe's digital marketing solutions herald a new era for Manorama Online ensuring that it is ready for this next stage in its evolution and will remain leaders in a multi-screen, digital world.”

Manorama Online will implement a complete end to end Adobe technology solution that will allow fast and flexible delivery of content across any platform, including mobile and social networks. It will be used to create and author all content, and will feature a next generation dashboard of real time analytics data, which would visually display measured key metrics and enable enhanced audience engagement.

It will leverage Adobe Marketing Cloud especially the Adobe Experience Manager and Adobe Analytics solutions, along with consulting services to attain its vision of being a leading digital player in the media and publishing domain.

Manorama Online's chief operating officer, Mariam Mammen Mathew, said, “By uniquely fusing content management with best of breed analytics for site traffic, social media engagement and dynamic segmentation, Adobe solutions will give the desired results.”

"Manorama Online has a multi-faceted growth plan to enrich the experiences of its customers across the globe and to cater to them through multiple devices as well as social media channels. Real time analytics on customer preferences is critical for web content. We expect that these solutions coupled with Adobe's consulting services would play a critical role in the digital transformation of Manorama Online," he further added.

Open and cross-platform, efficiency in the newsroom and scalability are three of major highlights of the deal. Adobe Experience Manager which helps clients build their owned digital properties across multiple channels, Adobe Analytics which helps clients to see trends, get key insights and make strategic decisions and Adobe Digital Publishing Suite enables clients to publish dynamic and highly interactive content will be Key Adobe solutions deployed.