Adobe launches stock content service Adobe Stock
Adobe, the American multinational computer software company, on 16 June, launched Adobe Stock, the industry’s first stock content service to be integrated directly into the content creation process and the tools creatives use every day. Available through Adobe Creative Cloud, this new service will simplify buying and using stock content, including photos, illustrations and graphics.
26 Jun 2015 | 6864 Views | By Dibyajyoti Sarma
“Adobe Stock extends Creative Cloud’s value as a vibrant global marketplace,” said David Wadhwani, senior vice-president, Digital Media, Adobe. “85% of customers who purchase stock images use Adobe creative tools. The deep integration with our latest Creative Cloud desktop apps, including Photoshop and InDesign, makes buying and using stock photos incredibly easy. At the same time, our customers – the best photographers and designers on the planet – will have the opportunity to contribute millions of new photos and images to Adobe Stock.”
Adobe Stock, a curated collection of 40 million-and-growing high-quality images, is deeply integrated into the latest releases of Photoshop CC, InDesign CC, Illustrator CC, Premiere Pro CC and After Effects CC.
Meanwhile, the software giant also announced the 2015 release of its flagship Adobe Creative Cloud tools and services. These include major updates to Adobe’s desktop tools, including Photoshop CC, Illustrator CC, Premiere Pro CC and InDesign CC; as well as new connected mobile apps for iOS and Android.
Since Creative Cloud was introduced in 2012, Adobe has championed the idea that mobile devices should be integral to the creative process, with free companion mobile apps working seamlessly with CC desktop tools.
Adobe has also released Brush CC, Shape CC, Color CC and Photoshop Mix on Android for the first time, bringing connected mobile workflows to millions of creatives worldwide. It has also updated many of its popular Creative Cloud mobile apps for iPhone and iPad, including Adobe Comp CC, Photoshop Mix, Photoshop Sketch, Illustrator Draw, Brush CC, Shape CC and Color CC.
In addition, Adobe debuted Adobe Hue CC, which provides an easy way to capture and share production-quality lighting and color schemes -- for video, film and broadcast -- by using an iPhone camera and then applying these light and color moods into a Premiere Pro CC or After Effects CC project.
At the heart of Creative Cloud is Adobe CreativeSync, a signature technology that intelligently syncs creative assets: files, photos, fonts, vector graphics, brushes, colors, settings, metadata and more.
“The 2015 release of Creative Cloud is packed with innovation. Our CreativeSync technology deepens the connections between desktop apps and mobile apps on iOS and Android; and major updates to Creative Cloud’s infrastructure and administrative capabilities make this an essential upgrade for enterprise customers,” said Wadhwani.
“We know that companies that foster creativity are 3.5 times more likely to outperform their peers in terms of revenue growth, based on Forresters Creative Dividends research released late last year,” said Umang Bedi, managing director – South Asia, Adobe.
Adobe Stock is available now in 36 countries and 13 languages worldwide, including the US, the UK, Australia and Japan. It is expected to be available in India in the near future. Adobe Stock is also available as a standalone stock service, stock.adobe.com, where designers and marketers, who are not yet Creative Cloud members, can download, purchase and sell stock images.