Adobe unveils innovations in Illustrator and Photoshop

Adobe has announced innovations in its professional design apps Adobe Illustrator and Adobe Photoshop that accelerate everyday creative workflows and give creators more control.

24 Jul 2024 | By Rahul Kumar

The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts

From ideation to production, the new release of Illustrator unlocks new ways for pro designers and illustrators to more easily and quickly bring their vision to life across brand graphics, logos and icons, product packaging, marketing deliverables, pattern creation and beyond. 

The latest release of Photoshop delivers new ways for creative professionals to iterate design concepts and jumpstart asset creation to achieve complex, custom outputs with differentiated colour and style more efficiently.

To accelerate creative workflows, Illustrator is introducing new tools including all-new Generative Shape Fill (beta) to empower designers to quickly add detailed vectors to shapes by entering text prompts directly in the Contextual Taskbar. Generative Shape Fill is powered by the latest Firefly Vector Model (beta) which is designed to support creators with additional speed, power and precision. Additional innovations in Illustrator including the Dimension Tool, Mockup (beta), Contextual Taskbar, Retype, enhanced selection tools, Text to Pattern (beta), Style Reference and more workflow enhancements speed up tedious tasks and save designers time so they can dive deeper into the parts of their work they love.

Photoshop is introducing intuitive features to accelerate core creative workflows and streamline repetitive tasks with the Selection Brush Tool, Adjustment Brush Tool and enhancements to the Type Tool and Contextual Taskbar.

These tools unlock new levels of productivity, precision and control when selecting, compositing, adjusting images and working with type. Photoshop is also introducing new ways to ideate and create with Generate Image, powered by Adobe Firefly Image 3 Model.

“The most creative people across illustration, design, photography and beyond trust Adobe’s tools to deliver the most innovative features to maximise productivity and accelerate workflows across ideation, design and production,” said Ashley Still, senior vice-president, digital media at Adobe. “Adobe’s new innovations in Illustrator and Photoshop are built directly into designers’ existing workflows, offering new ways to create and helping them to work faster and focus on what they do best - drawing, designing and bringing their creative visions to life.”
 

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