Tushar Dhote, chairman of Pamex and a master printer said, "With six months to go, we are already bigger than the last edition. We are striving to get more companies on board and will make all efforts to make Pamex as huge as possible."

Pamex has a tie-up with KVN Media, a Chinese company who are the co-oragnisers of ‘All In Print’, China. Their expertise in China’s Print industry is proving beneficial for Pamex and a China Pavilion in excess of 1000 sqm is expected at the event.

The event is being marketed both abroad and in India. Team Pamex has participated in various Indian & International events such as LabelExpo India in Noida, Drupa-Dusseldorf, PrintPack India-Noida, Sino Corrugated and Sino Folding Carton in Shanghai and China Print in Beijing.

The promotional campaign kicks off with an International Media Week, being organised in New Delhi in the first week of August. The first of its kind event will see International Media and associations from several Asian and African countries get a bird's eye view about new developments and Pamex plans.

Promotion through roadshows is planned which will map 50 grassroots towns in Maharashtra, Gujarat, Telangana, Andhra, Kerala, Tamil Nadu, Karnataka and Uttar Pradesh. At the regional level, promotional events are also planned in Pathankot, Lucknow, Indore, Ahmedabad, Bangalore and Chennai. Pamex plans to go international this year with events in Colombo and Dhaka.

Neetu Arora, director of Print-Packaging.com (P) said, "Online Visitor Registrations are going better than we expected at this stage. In December, I had said we expect a 100% increase in visitors at the show. It looks like we will surpass that expectation".