AIFPP partners with ele007.com

The All India Federation of Printers and Packagers (AIFPP) has entered into a partnership with ele007.com, a Beijing-based company specialising in printing and packaging solutions, with the aim of providing  customisable solutions to meet the needs of the Indian market.  

AIFPP is a recently established federation with Ashwani Gupta serves as president, as well as president of Northern region. According to Prof Kamal Chopra, chief strategist for international affairs of the AIFPP, 15 prominent associations are already affiliated under the umbrella of the Federation. “There are plans to expand to over 68 affiliated associations by the end of September this year,” Prof Chopra said.

The agreement was reached during a meeting between representatives of AIFPP and ele007.com, including the company’s CEO and chief marketing officer. The talks focused on delivering solutions tailored to the specific requirements of India’s printing and packaging industry.  

As part of the partnership, ele007.com will introduce a range of products and services to India. These include point-of-sale marketing (POSM) materials such as posters, pop-up cards, and billboards, as well as packaging products like labels, card boxes, and gift boxes. The collaboration will also utilise digital tools for faster prototyping, design adjustments, and compliance with international standards.  

Ele007.com, which works with over 1,200 brands globally, will bring its expertise in smart manufacturing and AI-driven solutions to the partnership. The company’s use of China’s supply chain is expected to improve production and logistics, ensuring smoother operations for Indian businesses.  

Kamal Chopra, representing AIFPP, highlighted the benefits of the collaboration, stating that it would provide Indian professionals with access to advanced technologies and efficient processes. “The AIFPP members would receive these services free of cost, while non-members could avail discounts under the AIFPP umbrella.”  

Lacie Liang, CMO of ele007.com, emphasised the company’s focus on delivering reliable and high-quality solutions. “The partnership will explore models such as full-service outsourcing, which covers everything from design to delivery, and capacity direct procurement, allowing Indian businesses to source products directly from factories in China.,” Liang said.