Ajay Aggarwal backs inkjet printing for short run books

When asked about inkjet printing, Ajay Aggarwal shared an example. He said, “A book printer in Pune has installed one of our inkjet presses recently. This firm converts 5,000 books per day, in a 2,000-sq ft space. At the end of the day, all the books are dispatched.” Aggarwal said this is “book magic”.

The inkjet device Atexco web press, Aggarwal said that Insight is targeting textbooks, and the education market. Devices have been installed in Delhi, Pune, Nagpur with a total of seven confirmed bookings before Drupa.

Aggarwal said that most converters seek a shift to inkjet for their short runs, since it has lower running costs. He talks about how CapEx will vary depending upon the configuration. “Today, we have a solution for printing between 20 to 2,000 books of any category,” added Aggarwal.

According to Ajay Aggarwal, Surat is a good market for inkjet printers, because of the presence of converters who print one-sided inserts and leaflets. “For them, we have introduced a machine with a single engine solution. Hence, when these customers use toners to print an A4 sheet, the cost is brought down to one-third of the original cost; saving them two-third of the price,” he explained.

Lastly, Aggarwal shared his thoughts about, “True revolution of digital book printing economically with high speeds competing with offset and with only two raw materials, ink and paper, begins in India.” “We cross two important barriers to call it a revolution. First - Lower investment allows it to be adopted by all medium sized printers. Second - it competes with offset and is viable up to 2,000 to 5,000 book quantities,” he concludes.