Alexander Watson Associates investigates the pressure-sensitive graphic films market

In recent years, this market has undergone a major re-alignment, moving into several new markets, while at the same time facing increasing pressure at commodity level from screen media. The AWA Pressure-sensitive Graphic Films Market 2016 study evaluates in detail the present market status and presents an expert assessment of the future for the various segments as a result of extensive research.

 

Changing emphasis

All the aspects of print and graphics, the use of pressure-sensitive films for short-term promotional jobs and longer-life vehicle and architectural graphics, as well as road traffic and safety signage, has been modulated by the effects of the digital revolution. As a result, there has been a change in the market profile.

 

AWA’s new study shows how sign maker and graphic converters are using their expertise to enter new and lucrative segments such as interior decor; and how film coaters and laminators are supporting this change with new substrates to meet the needs of fashion segments as vehicle wrapping.

 

Since its inception in 1971, AWA, is a focused company on the specialty paper, film, packaging, coating and converting segment. The company provides the accompaniment of market research, events, business development and advisory services.