Alexander Watson Associates investigates the pressure-sensitive graphic films market
The global pressure-sensitive graphic films market is the subject of a new analysis from specialist market researchers and consultants like Alexander Watson Associates (AWA).
22 Feb 2016 | 1170 Views | By PrintWeek India
In recent years, this market has undergone a major re-alignment, moving into several new markets, while at the same time facing increasing pressure at commodity level from screen media. The AWA Pressure-sensitive Graphic Films Market 2016 study evaluates in detail the present market status and presents an expert assessment of the future for the various segments as a result of extensive research.
Changing emphasis
All the aspects of print and graphics, the use of pressure-sensitive films for short-term promotional jobs and longer-life vehicle and architectural graphics, as well as road traffic and safety signage, has been modulated by the effects of the digital revolution. As a result, there has been a change in the market profile.
AWA’s new study shows how sign maker and graphic converters are using their expertise to enter new and lucrative segments such as interior decor; and how film coaters and laminators are supporting this change with new substrates to meet the needs of fashion segments as vehicle wrapping.
Since its inception in 1971, AWA, is a focused company on the specialty paper, film, packaging, coating and converting segment. The company provides the accompaniment of market research, events, business development and advisory services.