The programme took about three years to enable the first billion dollars. The company claimed that the last two billion dollars have come in just 17 months. 

Amazon Global Selling is a flagship programme aimed to help lower the entry barrier for Indian MSMEs to start or expand their exports business using eCommerce. The programme was launched in India in 2015 to help Indian exporters reach customers worldwide through Amazon’s international websites and marketplaces.

The press release received by WhatPackaging? stated that the programme has been witnessing adoption among businesses of all sizes across the country and has grown to more than 1 lakh exporters since its launch in 2015.

"These exporters are showcasing millions of Made in India products to customers worldwide through Amazon’s 18 international websites in countries such as USA, UK, UAE, Canada, Mexico, Germany, Italy, France, Spain, Netherlands, Turkey, Brazil, Japan, Australia, and Singapore. Encouraged by the rapid growth that the programme has been witnessing, Amazon has doubled its exports pledge, to now enable USD 20-billion in cumulative exports from India by 2025," the release said.

Narayan Rane, union minister of micro small and medium enterprises, said, “MSMEs are the backbone of India’s economy, contributing to around a third of India’s GDP and driving nearly half of the country’s exports. Enhancing the export potential of Indian MSMEs is a key government priority and efforts are being made to support Indian MSMEs for their success in international markets. Amazon’s continued efforts towards enhancing the share of MSME exports is commendable, and their commitment to enable USD 20-billion of exports by 2025 is timely.”

Amit Agarwal, SVP India and emerging markets, Amazon, said, “We are excited by the remarkable growth that over one lakh exporters are witnessing through our global selling programme. In 2020, Amazon had pledged to enable USD 10-billion in cumulative exports from India by 2025 using this programme. But as Indian MSMEs discover how ecommerce makes it easy for them to reach customers globally, we are seeing a rapid increase in the number of exporters joining Amazon Global Selling to cater to the growing demand for Made in India products across the world. We are, therefore, scaling up our pledge to boost exports from India using ecommerce to USD 20-billion by 2025. We will continue to work with all key stakeholders to make exports easier for Indian MSMEs to help them create robust businesses and build global brands from India.”

Highlights of Exports Digest 2022
The 2022 edition of Amazon’s annual Exports Digest provided insights into the scale of exports from India through the Amazon Global Selling programme, reflecting a significant increase in demand for Indian products across global markets and the growth of Indian exporters selling globally.

Indian exporters are increasingly seeing eCommerce exports as an opportunity to grow their business. In 2021, several Indian entrepreneurs and businesses including Indo Tribe (handicrafts), Mou Meraki (leather products), Aromafume (ayurvedic products), D’Moksha Homes (home décor) have emerged as globally successful brands, underlining the popularity of Made in India products in international markets.

Region-wise highlights

Top cities from where exporters are joining Amazon Global Selling

• North: Delhi, Jaipur, Noida, Jodhpur, Amritsar
• East: Kolkata, Patna, Guwahati, Bhubaneswar, Siliguri
• West: Mumbai, Indore, Ahmedabad, Bhopal, Pune
• South: Bangalore, Chennai, Hyderabad, Coimbatore, Trichy, Madurai

Top Growth Categories on Amazon Global Selling in 2021

• Apparel: 82% growth YOY
• Toys: 55% growth YOY
• Jewellery: 47% growth YOY
• Home: 32% growth YOY