Amcor CEO Ron Delia, said, “During WEF was an appropriate time for Amcor to join major brands and retailers and be the first global packaging company in making a shared, determined commitment to address the major challenge of plastics in the environment and protect our planet for tomorrow.”

With this commitment, Amcor has joined a list of big brands and retail companies who have set similar 2025 sustainability goals including Coca-Cola, Ecover, Evian, Loreal, Marks & Spencer, Mars, PepsiCo, Unilever, Walmart and Werner & Mertz.

According to Delia, most of Amcor’s packaging today is developed to be recyclable and reusable, and is being designed to use less material in the first place.

“Still, there is more that can be done to make packaging recyclable and reusable,” added Delia.

Speaking from the World Economic Forum in Davos, Rob Opsomer of Ellen MacArthur Foundation said, “Amcor being the first global packaging company to commit to working toward 100-percent recyclable or reusable packaging by 2025 is an important milestone towards creating a circular economy for plastics.”

“The company’s commitment and expertise will be instrumental in supporting the growing group of brands and retailers that have set similar targets for themselves.”

EMF estimates that the companies together influence more than six-million metric tonnes of plastic packaging each year.

“Some of the biggest challenges to recyclable and reusable packaging remain and will be overcome through leadership and innovation, in partnership with customers, suppliers, government agencies, NGOs and others,” said Delia.