Coloreel is a Swedish textile innovation brand with technology for embroidery that enables high-quality colouring of textile thread on demand, and will help clients unlock a world of creative potential. 

By instantly colouring the thread on-demand, it enables creative designs and improves overall production efficiency.  It can be mounted on all modern embroidery machines and brands. 

A sustainable embroidery technology. Coloreel products have been rigorously tested for quality assurance and validated to comply with textile industry standards for embroidery production. 

Anirudh Dadu, business development manager, Apsom Infotex, said, “It’s India’s first instant thread colouring unit technology that will make embroidery process more efficient with the groundbreaking technology by Coloreel. We are happy to have the opportunity to distribute Coloreel in India.”

Sven Öquist, VP sales, Coloreel Group, said: “We are excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”

Apart from Coloreel, visitors will also be able to witness the live demo of GTX Pro, an operator-friendly high-end direct-to-garment printer, at the Apsom stall.