Archroma, Vivid CLM to advance colour matching for textile printing

Archroma’s Color Atlas is the textile industry’s largest library of engineered colour standards, with more than 5,760 colour references formulated to comply with leading eco-standards and deliver consistent and accurate colour reproduction.

With these colours available within Vivid CLM’s online colour palette optimisation and correction tools, designers can more quickly and easily create and share their colour palettes for more accurate inkjet printing. This can reduce the burden of pre-production colour proofing and streamline the colour management process to help deliver high-quality printed fabric and apparel in a fast and economical way.

Vivid CLM was launched by Zydat in February 2024. It offers a unique and designer-oriented solution to colour matching with a proprietary algorithm that translates complex spectral data into a Red-Green-Blue workflow and allows the user to print, scan and check the colour, with automatic adjustments to improve accuracy. The solution’s palette storage system allows colourists to share palettes across the ecosystem.

“Digital workflows and inkjet printing present an opportunity for designers and brands to embrace both their creative vision and their sustainability principles,” Chris Hipps, global head of Archroma Color Management, said. “Our partnership with Vivid CLM reflects Archroma’s Planet Conscious+ commitment to innovation and partnership that supports a more sustainable textile ecosystem.”

Matthew Forman, President of Vivid CLM by Zydat Inc, said: “Archroma and Vivid CLM have come together to revolutionise colour palette selection, creation and inkjet printing for fashion designers. By integrating the Archroma Color Atlas into the Vivid CLM workflow, we are giving designers access to thousands of ready-made digital colours and enabling swift and seamless colour matching for their particular inkjet printing system.”

In addition to accessing all of the 5,760 colours in the Archroma Color Atlas portfolio as digital standards within Vivid CLM, users of the software may also choose to refer to Archroma’s physical colour library in multiple formats. They can also tap into Archroma’s expertise around the world for technical support with sustainable colouration systems and achievability on alternate substrates.

The Color Atlas by Archroma is part of the Archroma Color Management+ design and development solution for more sustainable textiles and fashion through fast colour selection and creation, consistent and accurate colour reproduction, and reduced environmental impact.