Speaking about her jury appointment, Ashwini Deshpande, director of Elephant Design said, "It feels special to be the first Indian jury on board. This is also a recognition of the fact that global awards are increasingly getting more sensitive about cultural nuances that make an entry outstanding.

Apart from evaluating entries from around the world, I will have added responsibility of bringing forth the cultural context of entries from the Indian subcontinent.'

The world’s most prestigious packaging design competition has 30 of the world’s leading creative minds on board, as its judging panel for the 2020 competition. This year’s panel is drawn from 18 countries, across three continents, including first time representatives from Denmark, Armenia, Switzerland, Brazil and India.

The number of women jury members has almost doubled to nine, with the competition pledging to increase this number to an even 50/50 split over the next few years. Some of the women on board include: Helle Søegaard Rasmussen from Lego and Ashwini Deshpande from Elephant, the leading strategic design consultancy with presence in India and Singapore.

In addition, Amazon, Facebook, Nestlé, Pearlfisher, Heineken, Bulletproof, PepsiCo, Shiseido, Mars Wrigley, Microsoft and Superunion, are some of the major names who are part of the 2020 Pentawards Jury.

Adam Ryan, Head of Pentawards, said: "This is by far the biggest and best line up we have ever had for our Pentawards Jury. It is not only great recognition for the competition, but also those entering the competition."

He added, "Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2020 Pentawards and get their work in front of some of the biggest brands in the world."

In addition to Pentawards Jury, Ashwini Deshpande will also be part of the Grand Jury of New York Festival Advertising Awards 2020.