ASPA to conduct brand protection awareness workshop

The workshop are part of ASPA brand protection awareness series of events to be conducted in tier two and tier three cities in India to create awareness amongst stakeholders towards issue of fake products, overview of authentication, serialisation (DGFT), track and trace solution, the art of integrating IPR for Business Protection and need of integrated approach required to fight the fakes.

“Counterfeit products are not only harmful to the economy, but also to each individual’s well-being. In case of products like baby foods and medicines they could be extremely harmful to the health and safety of Indian people. As per recent reports, Product counterfeiting in India resulted in estimated tax loss of Rs 39,239 crores to Indian economy in fiscal year 2013-14. We are in a constant fight with these criminal activities and aim to create more awareness among the government, public and exhibitors about the problems created by counterfeiting, IPR infringement issues among others,” said U K Gupta, president of ASPA.

Speaking about the workshop Nakul Pasricha, vice president of ASPA said, “Counterfeiting activities in India are increasing at an alarming rate. While they impact every sector, the severity is higher in specific industries such as FMCG, Pharmaceuticals, Automotive components and tobacco. The problem in India is not limited to a few cities or regions, and henceforth, we have designed this campaign which will spread across the country.”

Nakul Pasricha, vice president of ASPA

The workshop will feature a half-day conference and an extensive display area, with more than 50 delegates and leading anti-counterfeiting solutions companies demonstrating their latest offerings and discussing the latest generation authentication solutions.