In his keynote, Maithani emphasised the urgency of the counterfeiting problem and highlighted ASPA’s mission to combat it through innovative authentication solutions. He detailed ASPA’s recent achievements, including launching its Middle East and Africa (MEA) chapters, and outlined the association's four key focus areas: awareness, advocacy, research, and innovation.

Maithani discussed ASPA’s initiatives to raise awareness about counterfeiting, emphasising the need to educate stakeholders and the public. ASPA’s programmes have been crucial in spreading knowledge and fostering a proactive approach to combating counterfeit goods.

Advocacy and industry partnerships are essential components of ASPA’s strategy. Maithani spoke about collaborations with industry leaders to develop best practices for anti-counterfeiting. He mentioned ASPA’s initiatives, including panel discussions and sector-specific webinars, which engage key stakeholders and address industry issues. These webinars have been vital in reaching a wider audience. Maithani also highlighted ASPA’s flagship event, the Traceability & Authentication Forum, and the Counterfeit News Repository, a resource tracking media-reported counterfeiting incidents.

Research is another cornerstone of ASPA’s efforts. Maithani showcased studies and reports produced by ASPA, including the ASPA-CRISIL State of Counterfeiting report in India, which provide valuable insights to inform strategies against counterfeiting.

Innovation in anti-counterfeiting technologies was a focal point of the keynote. Maithani highlighted the advanced solutions ASPA members offer, such as security design, holograms, security inks, track and trace systems, NFC/RFID, and blockchain technologies, protecting over 15,000 brands worldwide.

In a related keynote, Manoj Kochar, ASPA President and IHMA Board Member, presented on the newly launched Security Image Register. The presentation, titled Security Image Register – The Next Frontier for OVD Copyright, introduced this innovative tool designed to enhance the protection of Optical Variable Devices (OVDs) through advanced image registration technology.

In closing, Maithani emphasised the benefits of ASPA membership, which provides access to the latest technologies, research, and a robust network of industry experts — resources invaluable for companies in the fight against counterfeiting.

The Asia Security Conference & Exhibition is a premier event that brings experts, brand owners, and policymakers together to discuss strategies for protecting trademarks and brands from counterfeiting. Puneet’s keynote underscored the critical role of awareness and the indispensable support of brand owners in the ongoing battle against counterfeit goods.