Aura Print Solutions appointed as distributors for World Graphic Machinery

Mumbai-based Aura Print Solutions has been appointed by World Graphic Machinery (WGM), an Italian pre-owned graphic equipment supplier, as the exclusive distributor for pre-owned and refurbished sheet-fed and finishing equipment. The agreement was signed at WGM’s office cum refurbishment centre which is 50kms from Venice.

05 Oct 2013 | By PrintWeek India

V Natarajan, director, Aura Print Solutions, expressing confidence in this current challenging economic scenario, said, “India is in that stage where at least for print communication, there is only one way it can go, forward. “

Alberto Rui, sales director along with Henrik Engell Jensen, sales manager, will be overseeing the India operation.  

Rui, said, “I believe used equipment is a serious business and has modelled the organisation with commitment as one gets in new equipment. Assuring of quality equipment, support in the form of installation, training and spare parts helps WGM to be perceived as reliable and trustworthy. Following strict code of ethics in international business makes it just right for an alternative to new. Principle reason for appointment of Aura is their experience in Indian graphic arts Industry and knowing the nuances of international trade. “

Henrik Engell-Jensen who earlier headed India operation for EAC, distributor for Heidelberg in India till late 90s, added, “I look forward to this challenge as it will be business and pleasure at the same time. I have fond memories of India and look forward to meeting my old friends who have transformed the Indian graphic arts industry to what it is now, technologically in the forefront.

India as a country has many orbit and layers and all have a role to play. We are looking forward to offer the best in class remarketed equipment that will provide our customers with superior quality in print and productivity.”