Autocar India utilises PrintStop's online portal

Autocar India has utilised PrintStop's online portal for print promotion activities for its upcoming Autocar Performance Show (APS) and Stuff Gadget Show (SGS), which will be held from 11 to 14 Decemeber, 2014.

21 Nov 2014 | By Anand Srinivasan

In its tenth edition, Autocar performance show is a mecca for every car and bike enthusiast for the latest in car and bike performance and technology. Stuff gadget show which happens concurrently with the Autocar show is a hi-end gadget show for premium brands and the latest tech products. This is its third edition.

The previous edition saw a footfall of around 90,000 for both the shows.

PrintStop's online portal was launched in December 2012 and has an online job submission portal for both B2C and B2B customers. This enables the client to submit, store and track their print orders.
 
"This system facilitated us to get the prints delivered within 24 hours. This was something that we were looking for a smooth transition in our promotional campaign," said Vatsank Bakshi, deputy manager-marketing, Haymarket SAC Publishing.

The A3 posters designed by Eggfirst advertising was printed on a 200gsm art card along with strip pasting at PrintStop's Lower Parel branch. 

The posters are a part of the Below The Line (BTL) activity being carried out by the team for promotion and will be put up at 20 top colleges across Mumbai. 

Along with Parel facility which is the main print hub, PrintStop has printing facilities at Sion, Vile Parle, Powai, Kandivali and now Sakinaka and has a slew of Konica Minolta Bizhub presses at its print shopfloor.