Parag Bagade, head – technical marketing, label and graphic materials, South Asia Pacific and Sub-Saharan Africa, Avery Dennison, said, “As a company fully committed to our sustainability goals, we are happy to be able to help our customers and brand owners attain their sustainability goals through this liner recycling program. The support from Himalaya team motivated us to achieve success in this recycling program.”

According to Himalaya, through this collaboration, it will be able to divert over 140 tonnes of label release liner waste which would otherwise be discarded and disposed of in landfills or incinerators.

Adithan A G, general manager of packaging development, Himalaya Drug Company, said, “This is a proud moment for the Himalaya Drug Company being collaborated with Avery Dennison’s liner recycling programme. Integrally, with Avery Dennison, the Himalayan Drug Company has been successful in executing recycling of label release liner, making a significant transformation in the pressure-sensitive label ecosystem where the liner was either landfilled or incinerated till date.”

The liner recycling programme's every day process is that firstly, the label liners would be separated from containers and cardboards, cleaned and any residual adhesive removed. Further, it will be collected centrally before passing it on to Mahajan Recycle Resources, the appointed recycler for the Avery Dennison liner recycling program.

“Along with the liner technology developed by Avery Dennison, and appointed recycler, Mahajan Recycle Resources, we have made successful strides in being able to constructively recycle this processed waste and convert it into useful fibers for making paper products," said, Gagan Deep, head of packaging development, research and development, Himalaya Drug Company.

The collected liner waste will then be repulped and pulped, and this pulp would be used to create new materials such as cardboard, paper and tissue.

“I would like to express my gratitude towards Himalaya team, Mahajan Resources and the supportive management and colleagues at Avery Dennison for making this program a success,” Bagade added.