Avery Dennison is bullish about the growth in label segment

In an exclusive interview with PrintWeek India, Anil Sharma, managing director at Avery Dennison, said, “We are positive and bullish on few key factors like per capita consumption of most products which use pressure sensitive labels or labelling in any form. Currently, these factors haven't gained traction in India and have a scope for growth. As the consumption will rise there will be more demand. If you see the label production in 2012, it was 4 trillion while the label production in Asia was 1.8 to 1.9 trillion. This also shows that the volume is shifting because the consumption is increasing in Asia at a faster pace. India’s own consumption rate will increase due to increase in spending power as a result of expansion in the middle class.”

In South Asia, Avery Dennison India has so far invested US$100 million across business units including LPM, Graphics and RBIS.

Sharma said, “We have invested in R&D center, Knowledge center and new asset, and will continue to invest in this region.  We are focussing more on the end user engagement. I feel the things are going in the right direction for us.”