Avery Dennison demonstrate how labels can be redefined

“This year’s focus on ‘Labeling Redefined’ highlights the evolution of our core technology to help our customers fulfill their brand- and business-building ambitions,” said Anil Sharma, managing director, Avery Dennison Materials Group South Asia and Sub-Saharan Africa. “Each year at Labelexpo, we introduce innovations that lead the way in delivering opportunities to expand the use of pressure-sensitive materials.”

Classified in six product verticals, Avery Dennison has demonstrated a variety of new products, technologies and services, including:  

Frozen blood bag labels for use in blood banks and hospitals, which have a special construction that significantly reduces the chances of plasma bag labels failing and makes ice removal unnecessary. Food reclosures that provide packages with integrated functionality, to give more value to and longer brand exposure as the closures remain functional till the products are fully consumed.

Various products that utilise its Wash-off and MutliCycle labels are also on display. Wash-off labels curl and release cleanly from glass bottles in a warm caustic bath, leaving no adhesive residue and providing brands with the ability to meet aggressive recycling targets. According to the company, MultiCycle labels last for more than 30 cycles through the returnable glass system, to deliver shelf appeal of pressure-sensitive graphics at a lower cost and environmental impact.

Also on its stand is a hybrid adhesive, S8049 that combines both rubber and acrylic technology into one revolutionary product suitable for automotive and rough industrial applications.

Many of these innovations deliver sustainable solutions for brand owners.  “We have heard very clearly from our customers and brand owners about the importance of innovations focused on improving sustainability,” said Sharma. “As one of the leaders in the pressure-sensitive labeling technology, Avery Dennison has a responsibility to develop branding, packaging and supply chain solutions that contribute to a more sustainable planet. Today we are utilizing collaborative innovation across key industry disciplines to place our company and our customers at the center of a new wave of innovations. It is a very exciting time for our industry.”