Avery Dennison and Mactac to showcase ten innovations at Fespa

Shaun Hobson, senior business director, Avery Dennison graphics solutions Europe, said, “There are big opportunities out there for designers and applicators who use new materials creatively, and we see Fespa as a great chance to engage directly with our customers.”

Avery Dennison will highlight car wrap colours for its  Supreme Wrapping™ Film and Conform Chrome, bringing the total colour count across the two ranges to more than 100. 

Hobson added, “Supreme Wrapping™ Film is a dual-layer film which combines colour, texture, and clear protective layers, providing a smooth, paint-like finish that's both durable and dazzling and the mirror-like finish of glossy Conform Chrome film creates a distinctive and premium result - perfect for striking accents and special effects.”

There will also be a focus on architecture with the new architectural window films range from more than 20 new materials to transform building performance, comfort and aesthetics.

Mactac will be focusing on interior and retail applications. An example is the new Macdot product for short-term displays. Macdot representative said, “Its films are easy to apply so that non-professional staff can use them, making them an outstanding, cost-effective choice for point-of-sale applications and exhibitions.”

Mactac will also showcase the winner of the design competition at FESPA, for its “Bright Young Things Take Hackney” competition, run in collaboration with Arts Thread.

Avery Dennison and Mactac will be at stand A42, Hall 6.2, Messe Berlin, from 15-18 May 2018.