Avery Dennison takes virtual approach

Avery Dennison, one of the biggest label and packaging material manufacturers, is telling a virtual story about the launches of its solutions at the Labelexpo Europe 2015 show, while its chairman and executive officer Dean Scarborough is excited about the star produce, Aqua Opaque solution Avery, that is on display at the show.

01 Oct 2015 | By PrintWeek India

Speaking to PrintWeek India, Dean Scarborough, chairman and chief executive officer at Avery, said, “We are proud to announce many new products at the show. One innovation, the Aqua Opaque is a unique adhesive technology that protects uncoated papers from turning grey in humid condition, while it performs up to the usual time to cool down a bottle in an ice bucket (at least 2 hours and more).”
 
The virtual trade show showcases solutions and educational materials focusing on the key benefits of enhanced shelf appeal, productivity, sustainability, application-specific portfolios and the Avery Dennison Advantage service platform.
 
“Our virtual tradeshow opens the door to converters around the world who are unable to attend the show,” said Judy Abelman, vice president, communications for Avery Dennison Materials Group. “This tool will enable them to experience the innovations we will debut and to hear directly from our experts on how our new products and services have been engineered to help converters and brand owners alike.”
 
The story telling format lets visitors first hears issues and questions, which is followed by Avery experts introducing solutions created to differentiate and grow the converter’s business and meet brand owners demands for sustainability, brand appeal and operational efficiencies.
 
The site also features downloadable training and selling support materials for easy access and distribution, and is available in English, German, French, Italian and Spanish.