Launched globally, the programme will start in the Asia Pacific and Latin America before it rolls out in Europe and the US later this year. With the end goal of solving a particular problem, each group of start-ups will have a region-specific brief that draws on regional challenges.

The core themes will focus on connecting consumers to brands through new experiences; creating sustainable, responsible and efficient value chains (SRE); and the development of materials and packaging 2.0. Specifically, within the Asia Pacific, areas the AD Stretch teams will focus on include solutions that help brands connect with end-users more effectively, new biodegradable labelling and packaging products and materials, and solutions that help perishables survive the last leg of the supply chain in emerging economies.

“From our first day in business nearly ninety years ago, Avery Dennison has a long and proud heritage as an innovator,” says Anil Sharma, vice president and general manager, labels and graphic materials for Asia-Pacific, Avery Dennison. “AD Stretch will help us stay on the cutting edge of innovation by reaching out to the brightest talent and start-ups, working together to realise shared goals and value and solve the key challenges of the next decade.”

The programme, in partnership with venture studio Highline Beta, hopes to attract the best and brightest start-ups and innovators. Following a period of review and consultation, the applicants will be narrowed down to 10 finalists that will go on to execute a pilot project.