“Converters and brand owners in South Asia Pacific and Sub Sahara Africa are continuously seeking more sustainable solutions to achieve their goals and are looking to their value chain partners for support,” said Marcel Cote, strategic marketing director, and sustainability leader for labels and graphic materials in South Asia Pacific and Sub Sahara Africa, Avery Dennison.

“As their partner of choice in this region, we are responding to their needs with a broader range of innovative thin label materials that will help to improve operational efficiencies, reduce costs and reduce waste. We are also introducing an LCA (Life Cycle Assessment) analysis which quantifies the positive environmental impact of each of our ThinkThin materials, to enable our customers and end users to make more informed decisions.” 

The new ThinkThin product portfolio includes ThinkThin Paper, ThinkThin Film and ThinkThin Thermal. According to Avery Dennison, these products are designed to reduce liner and matrix waste thereby reducing cost through improved efficiencies.

The Avery Dennison Greenprint is a product life cycle assessment (LCA) methodology that quantifies the impact of labelling and packaging materials on the environment.

At a glance, Avery Dennison’s customers can assess these new products against their standard Avery Dennison labelling materials according to environmental factors consumed for fossil materials, bio-based materials, water, energy, gas emissions and solid waste generated.

“Greenprint will help converters and brand owners make better and more meaningful decisions by empowering them with knowledge of the environmental consequences of their labelling and packaging decisions,” said Cote.