Avery Dennison unveils premium labels for luxury brands
The new range of premium labels has been designed to enhance shelf appeal and meet evolving consumer demands in key industries.
13 Jan 2025 | By PrintWeek Team
The range was launched in collaboration with three print converters — Letra Graphix, Pragati Pack and Janus International
Avery Dennison South Asia has announced the launch of its Premium Labels range. This new offering includes a portfolio of textured substrates for premium labelling, designed to elevate consumer experiences through unique surface textures and patterns.
The range was launched in collaboration with three print converters — Letra Graphix, Pragati Pack and Janus International.
In a marketplace where first impressions matter more than ever, premium packaging has become an indispensable element of brand identity. For luxury brands, labels are more than functional—they are statements of craftsmanship and quality.
The Premium Labels range is tailored for key industries including wine and spirits, food and beverages, and luxury beauty segments. These labels aim to redefine packaging by enhancing shelf appeal, driving brand differentiation, and catering to the aspirational demands of consumers, particularly Gen Z and millennials.
Saurabh Aggarwal VP & GM South Asia said, “Innovation lies at the core of Avery Dennison’s philosophy. As part of our motto, Making Possible, we believe in the powerful connection between intellect and imagination, science and technology, and the physical and digital. The launch of our Premium Labels range is a step forward in addressing this philosophy and represents our dedication to redefining what’s possible in the world of labelling. By combining innovative design with a commitment to sustainability, we empower brands to stand out on shelves and connect with consumers in meaningful ways.”
Avery Dennison’s India team commitment to sustainability and innovation drives every initiative it undertakes. By leveraging advanced technologies and sustainable practices, the company aims to create solutions that not only meet the needs of its customers but also contribute to a more sustainable and inclusive future. From reducing environmental impact to fostering circular economies, Avery Dennison continues to lead the way in reshaping industries for the better.
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