Axis Bank's new print campaign for personalised credit cards
Axis Bank has conceptualised a new print campaign for the MY Cards series of credit cards, which cater to the diverse spending habits of every individual.
27 Sep 2012 | 2970 Views | By PrintWeek India
The campaign, which has been ideated by Lowe Lintas and Partners, runs on the lines of the 'Badhti ka Naam Zindagi' campaign and thus complements the personalised cards that have been designed with special purpose of satisfying every individual's distinct personality.
“Individuality is the key idea behind this campaign. All of us are defined by the things we love to do. Things that we're 'fans' of. These cards are telling us it's time we got rewarded for them,” said Amar Singh, group creative director, Lowe Lintas.
Keeping in mind what the person spends on, he can either opt for any of the three distinct cards namely MY Zone Card, which is designed for movie goers, weekend shoppers and diners; MY Wings Card is designed for travellers; and MY Choice cards which is for those who want to customize their card offers.
Manisha Lath Gupta, chief marketing officer, Axis Bank said, "Different consumers have different needs and interests, and this gets mirrored in the card usage behavior as well. Understanding this insight, Axis Bank has launched a range of credit cards for different consumer segments. The creative is in line with the Badhti ka Naam Zindagi campaign, as the products help our customers realise their interests and passions in a rewarding manner."
Keeping in mind what the person spends on, he can either opt for any of the three distinct cards namely MY Zone Card, which is designed for movie goers, weekend shoppers and diners; MY Wings Card is designed for travellers; and MY Choice cards which is for those who want to customize their card offers.
Manisha Lath Gupta, chief marketing officer, Axis Bank said, "Different consumers have different needs and interests, and this gets mirrored in the card usage behavior as well. Understanding this insight, Axis Bank has launched a range of credit cards for different consumer segments. The creative is in line with the Badhti ka Naam Zindagi campaign, as the products help our customers realise their interests and passions in a rewarding manner."