Balaji Corporation buys HP Latex to meet demands

Triloki Agarwal of Balaji Corporation said, "The sign and display industry is more competitive than ever. The HP Latex 1500 has given us a clear edge in the market. It has not only enhanced our turnaround times and ensured that we meet tight deadlines, but also has opened doors to new business opportunities.”

He added, “Its ability to deliver consistent, high-quality prints has been a game-changer for our customers and growth.”

HP Latex inks deliver durability across various materials, including SAV, cast vinyl, canvas, wallpaper, blinds, reflective films, backlit fabrics, and translites. The prints remain flawless without cracking or chipping, offering versatility for creative and functional applications alike.

"We're truly excited to see industrial presses like the HP Latex being installed in cities like Bhopal. It shows that brands are recognising the value of this technology,” Ashish Save, director at Insight Print Communications, said. “HP remains committed to three core pillars: sustainability, unmatched quality, and media versatility, ensuring that its customers gain a competitive edge,”