Bellissima gives Digiflex an advantage in India

Industry veteran Muralidhar Nalli, who is CEO at Digiflex said, “The Indian market is rich in rotogravure printing for flexible packaging. Still, as brands and printers look to adopt more environmentally friendly and cost-effective approaches, flexographic printing is seen as the preferred printing application to address these concerns.

Hamilroad is an expert in Digitally Modulated Screening (DMS) and pre-press solutions for the printing industry. The work demonstrates what Bellissima can do for the flexo industry in India - print quality, plus reduction in process costs – shorter setup times, coupled with increased productivity – the ability to run presses faster than before, in some cases by 20%.

Muralidhar Nalli added, "We have seen Bellissima print samples, from promotional to production pieces, and they are photographic quality prints. Digiflex leads the India print market in redefining flexo plate and print quality – Bellissima gives our customers and us an economic and competitive advantage over rotogravure." Nalli said the Digiflex team is excited about the technology - no moiré, UHD details, no misregistration problems.

Pierre Hammond, commercial director at Hamillroad, said, “The team at Digiflex are a good fit with Bellissima. They have a clear understanding of where technology meets the market’s needs and are very proactive in their approach. We expect them to be very successful in India.”

Muralidhar Nalli, CEO at Digiflex

Hamillroad Software was incorporated in the UK as a vehicle to develop  productivity and performance enhancement concepts for the benefit of Harlequin RIP users. It is led by CEO Andy Cave, the original creator and Chief Designer of the Harlequin RIP and founder member of Harlequin Limited (now Global Graphics Software Limited).