Bengaluru printer corrects incorrect public view on print

“It’s okay to print this text. Paper is one of the most recycled products in the world, beating plastic, glass and metals. Paper is a biodegradable, renewable, recyclable and sustainable product made from trees. Trees are a harvest-able crop, no different than wheat or corn and vital to the Indian economy as well as the environment. The printing and paper industry actually helps prevent deforestation, as landowner will reforest their land with new trees to make money,” explained Ambani as part of his crusade to educate public and debunk common myths about printing and paper.

In line with Ambani’s beliefs, paper pressure group Two Sides had recently released the ninth version of its ‘Myths and Facts booklet’, highlighting the many myths propagated in the paper and print industries.

"The booklet is one of our key resources. We are thrilled to have just published version nine after several months of research and development. All of the content has been updated, referencing the most up-to-date reports and studies," said Greg Selfe, campaign manager of Two Sides.

Myths debunked in the book include “Paper is bad for the environment” and “Electronic communication is more environmentally friendly than paper-based communication”.

One of Two Sides' current campaigns involves informing the public about the "paperless myths" being supplied by broadband providers and banks, which these companies claim is better for the environment.