Bengaluru’s Sharma Printers invests in Xerox Versant 180

PS Kshemendra, CEO, Sharma Printers, explained, “Using other machines, we struggled with colour inconsistency, which limited our ability to provide creative materials. The Versant 180’s ability to provide consistent colours exceeded our customers’ expectations while also improving our profitability and delivering value. We focused on the Versant 180 to match offset printing, and have garnered the results we expected. The machine provides high-quality output and easy automation to print on a wide range of media types. It helps us produce higher image quality with Ultra HD 10-bit resolution and four times more pixels than other presses.”

He added that Xerox's support throughout the purchase, installation process and the quality of the machine was impressive. “The Xerox team trained my team extensively on the new machine. We had three training sessions with Xerox personnel demonstrating the machine’s workings and how we can realise its maximum potential. On a scale of one to ten, I would rate the overall experience beyond at 10+,” he said.

Sharma Printers started as a specialist in letterpress and screen-printing in 1980. By early 2000s, the company made headway into offset printing. From a four-person setup in the beginning, the company today has grown into a 60-member outfit, working in two shifts and operating out of a 10,000-sqft factory located in Bengaluru’s premium Bommanahalli area.

“Today, we provide a suite of high-end printing facilities to our customers, all under one roof. We are adding newer, higher-end engines such as the Versant 180 to our product portfolio to provide enhanced printing services to our clients and meet their evolving expectations,” Kshemendra said.

The company caters to educational institutions as well as Indian and multinational companies, across diverse industries, including automobile, food, real estate and pharmaceuticals, providing commercial printing services.

The print co-ordination is closely managed by Kshemendra and his brother. The company also has a strategic tie-up with Vykat Prints for technical support, marketing and print consultancy.

“With Versant 180, I have received positive feedback from customers on print quality. I am hopeful that once the market reopens, including software companies, there will be a 60-70% boost for digital printing. In software companies, we expect requirements of manuals, ID cards, business cards and booklets resulting in short-run job orders of around 50-100 copies every 15-20 days,” Kshemendra said about the new investment.

The current turnover of the company is around Rs 3-crore per annum. “With the market resuming and business picking up the pace, we hope to target Rs 4.5 to 5-crore in the next financial year,” he concluded.