BookMyShow CEO to kick-off Print Summit 2014 with Keynote address; to hit theme of change and user experience bull’s-eye
BMPA has announced that Ashish Hemrajani, founder and chief executive officer of BookMyShow will deliver the key-note address for BMPA-Ricoh Print Summit 2014, that will kick-off a series of addresses by eminent personalities in the fields of management and print. The event will take place on Friday, 24 January, 2014 at the Tata Theatre, NCPA, Mumbai.
11 Jan 2014 | 2330 Views | By PrintWeek India
The BMPA-Ricoh Print Summit 2014, one of the popular and comprehensive events, will focus on the facets of change that’s taking place in today’s world, and print is no exception. Though we know that print is a core communication tool and one that may not go away, but the ways in which it is used and produced are changing. And there are changes in the way the print industry is moving forward, what with the number of mergers and acquisition deals that have taken place in 2013.
In mid-July (2013), Bookmyshow.com signed a five-year deal worth Rs 1,000 crore with PVR to sell the latter's tickets online (BookMyShow was previously managing PVR's ticketing system but was not selling its tickets on the BookMyShow site). Hemrajani says the biggest gain from this deal is for the end consumer. "All I own is user experience. The user owns us. I am giving that extra experience in one place," he says.
Print buyers often take for granted the value-add that printers bundle with the print job. For the print service provider it’s an easy mistake to make, especially with so much of competition, and such services instantly available with a price tag helpfully affixed for the print buyer’s consumption. But one has to realise that all print jobs which satisfy the print buyers are not created equal, however, and that satisfying experience, or user experience, can make a world of difference in how valuable the print job has been for the user.
Faheem Agboatwala, the chairman of BMPA’s STB Forum and a member of the Print Summit organising committee, agrees that print buyers (user) experience can have a significant impact on continuity of business with the user. "From a print company perspective, the investments in providing value added services that the companies make to become more exceptional, more compelling, more complete resource services to the customer can show up in the bottomline.”
Fred Poonawala, chairman of organising committee of Print Summit 2014 is of the opinion that printers can be content by being just a “vending machine” where users request what they want and then receive it with no further input. “Printers need to move from a vending machine mentality to a vibrant bazaar model where the print user are partners in building print services, exchanging ideas; a handle for print service providers to get value for their produce.”
Hemrajani’s keynote on the theme of change will be followed by presentation by Tan Jit Khoon,
Print Summit 2013 saw a turnout of 450 participants attend the event and BMPA is expecting this year’s Print Summit to be even bigger and better.