Brand Innovation Summit discusses the challenges and opportunities of Indian print

Aakriti Agarwal of Labels and Labeling kicked off the meet with a brief overview of the FMCG market in India and the vast potential of the FMCG space in an incredibly young nation with an increasing workforce. Andy Thomas-Emans, group managing editor, Labels and Labeling, then took the stage to talk about market research findings from Graphic Communications Institute at Cal Poly (California Polytechnic State University).

Christian Menegon, business development manager, HP Indigo, spoke at length about the benefits of personalisation and how digital printing with short-run personalised products can revolutionise the marketplace. He provided the example of Absolut Vodka, and the Coca-Cola campaign where customers could personalise their bottles and cans with their names. Menegon said, “In the current market space, with the advent of social media and communication boom, it is imperative to reach out to the consumers on a personal level. The company which reaches out to the consumers on an individual level will triumph.”

After a short tea hiatus, Christian Menegon was back, along with Deepak Manchanda, associate director-business development, Firstouch Solutions, Biswajit Basu, head - packaging development, Reckitt Benckiser Health and Personal Care and Hitesh Shenoy, head - technical packaging ISC, China and Asia Pacific, GlaxoSmithKline Consumer Healthcare, for a panel discussion to dissect the challenges faced by brands and the solution for getting the branding right each time. The panel discussion was moderated by Andy Thomas-Emans. The panellists discussed the ways in which a brand can navigate through the diverse cultural differences and anti-counterfeiting measures that could be implemented to increase the topline of a brand.
 

After the panel discussion, there was Q&A session where the panellists addressed the query put to them by the audience member, which was followed by a networking session.