Brother International launches three new printers with a conference in Mumbai

Brother International India, a global player in the development, manufacturing and marketing of printing, communication and digital imaging technologies, announced at a conference held on 5 July at Four Seasons, Mumbai, its plan to add three new mono laser products to its existing portfolio of mono laser, colour and inkjet multifunction centres and printers to penetrate the Indian market and establish deeper connect with the Indian consumers.

13 Jul 2013 | By PrintWeek India

The product line-up includes HL-1111, a single function laser printer, while the DCP-1511 and MFC–1811 are the MFCs.  
 
These new models are global strategic models which are specifically targeted at emerging countries. With this initiative, the company aims to achieve over 15% market share in the mono laser category by 2015.
 
Speaking on the occasion, Atsushi Iwamoto, general manager, Brother Industries, said “It is an exciting time for Brother in the APAC region as we continue to remain motivated and pursue the growth opportunities available here. With our 'customer first' approach, we aim to deliver superior value by providing high quality and feature rich products to make a meaningful difference in our customer’s lives and set industry benchmark. Additionally, with the launch of these new products, we re-iterate our focus to the Indian market and ensure we continue to accelerate growth in the region.”
 
In addition, Yoshiji Matsui, managing director, Brother International India, said, “This is a very significant launch for Brother in India and is a resultant of constant innovation in developing and improving on technologies for the needs of each market. We have always had an encouraging and enriching experience with customers in India and our new range of products are examples of evolved engineering that meets unique demands of Indian customer. We envisage a significant demand for Mono Laser category in Indian market and aim to double our business in this category this year by achieving greater satisfaction and support from Indian customers with reliable, affordable and efficient products.”
 
Alok Nigam, general manager for sales, marketing and service, Brother International, commented, “Brother International India is committed to introduce products that cater to the needs of Indian consumers. Our strategic alliances, partner recognition and education programs help us achieve objectives of outreach towards masses and enterprises. As a step towards rewarding high performance, we would continue to support our partners with evolved technological products that offer an enriching experience.”
 
The company also shared that it has no immediate plans of setting up a manufacturing plant in India and will be importing the printers for the orders received.