As a part of the support, the imaging specialist is providing 3,000 food packets in its adopted villages. The food packets include essential ration items such as five kg of rice and flour, and one kg of pulse, salt, sugar and cooking oil. The company’s NGO partner – Humana People to People is supporting in the procurement of food packets, packaging and distribution within the villages.

Kazutada Kobayashi, president and CEO of Canon India said, “With the COVID-19 pandemic, the entire world is going through challenging times indeed. In such an unprecedented and crucial situation, it is pertinent that we stand strong and show the best of humanity to combat this battle. With Kyosei (spirit of living and working together for the common good) at the heart of our CSR operations, it has been our constant endeavor to work together as one family and empower the less privileged ones.”

In addition to this, to provide sanitation support to children of SOS Children’s Villages of Faridabad and Hyderabad, the company is distributing essential items such as sanitisers, liquid soap, cotton masks and other home cleansing products. Through this, the organisation aims to support 500 children in these SOS villages for a period of one month, covering the lockdown period.

“At Canon, we consider our adopted villages and SOS Village family homes as our extended families. Hence, re-enforcing the commitment towards our adopted communities, we want to ensure their well-being and equip them to fight through these difficult times. Furthermore, it was also delightful to see Canon India employees come forward and contribute their bit towards the PM CARES fund, supporting the government’s relief efforts. Keeping our spirits high, Canon India family will make all efforts to bring a positive difference and emerge as winners in this fight against the pandemic," added Kobayashi.

According to the company, more than 12,000 people including the daily wagers and Below Poverty Line (BPL) families in the villages are expected to be benefited from its concerted efforts.