The session was started by AK Chakraborti, director, Capexil, who gave a brief on the export procedures and incentives that Capexil offers.

Urvashi Butalia, managing trustee of Jubaan, shared her experience in the publishing sector and also the steps and joy of selling rights. "We often rejoice when we sell rights to big markets abroad, but venturing and selling rights to smaller countries like Hungary and Romania is far more interesting," she said.

It was followed by a presentation on India as the printing hub for the world by Satish Malhotra, partner, Swan Press. He has been a print practitioner since last three decades. He brought to the meet various statistics. 1,30,000 printing presses all over India with 1.3 million workforce. 2000 printing graduates emerge every year from 18 printing engineering colleges and diploma schools in India.

Amongst the speakers were prominent people from the industry like Sukumar Das, managing director NCBA Export who shared his analysis of how to understand the international market better. He gave a continent and country wise analysis of when, what and how to sell.

Arvind Kumar of Arwind Kumar Publishers was also one of the speakers. Prior to this he was with Scholastic as a managing director and director with National Book trust India. He conversed about the importance of studying the target market prior to any international book fair, and then offer them the best deal and also be open to working in partnership.

S K Ghai, chairman of book, publication and printing panel at Capexil said: "This is the first time 69 registered participants had attended the seminar, which shows their earnestness to enter the export market and improve their existing business. Surely the Indian printers are ever ready than before to do business in the international market"

International book fairs Frankfurt and London have started seeing a strong participation from Indian printers. There will be more than 80 participants from India at the Frankfurt Book Fair to be held from 6 to 10 of October 2010.