Suresh Kohli, managing director at Indian Hobbies House, said, “I have been in this industry for years. We serve the clientele of Punjab and Haryana and have a stronghold in these markets. As these states are growing rapidly, the demand for signage is increasing rapidly. Printing on demand and maintaining high standards are now not a choice, it’s a compulsion. To meet the demands of the customer, you need to have technology which can differentiate you from others.”

He added, “Our visit to the Arrow demo centre made our discussion firm. It just accelerated the discussion to go only for an EFI Vutek Printer. The application room at the Arrow demo centre, Ahmedabad gave us the confidence we needed for an expansion. We have been in this industry for years, but the applications they have created just enthralled us." 

Kohli said at the demo centre he tested all the applications he could, and was amazed by the performance, colours, vibrancy and above all the speed. “The EFI Vutek LX3 Pro UV LED just flabbergasted us by its performance. The powerful LED technology not only meets the growing demands for higher quality with quicker turnaround times, but also offers the ability to print on new and unique substrates,” he said.

The EFI Vutek LX3 Pro UV LED is a versatile 3.2-meter hybrid flatbed/roll-fed printer, which can be used with substrates up to 5.08-cm thick. It offers eight colours plus white, plus multilayer printing and resolutions of true 600- or 1000-dpi. The printer also offers high-resolution grayscale imaging. Its cool cure LED technology is a greener solution that reduces energy usage and costs while allowing users to print on a wider range of media, including media that cannot withstand the heat of other curing or drying methods. The LX3 prints at a blazing speed of 3400-ft2/hr. 

Prakash Chopra, senior VP, sales at Arrow Digital, said, "The EFI Vutek LX3 Pro UV LED allows customers to grow their business with high-value specialty substrates, opening doors to more applications and unique, creative opportunities. The printer is designed for high production throughput. This will empower Indian Hobbies House with higher volumes and shorter lead times, with stunning image quality and the versatility to support the widest range of media and applications."

 Kohli said he is confident that the new investment will increase the company’s production. “We are sure this will give us a boost, and we are sure to add more EFI Vuteks in the coming years.”