Chhota Bheem to excite and inspire children to read

Chhota Bheem will now flex his intellectual muscles. DK (Dorling Kindersley) combines with Green Gold Animation to launch a bouquet of print and digital products for children. The idea is to make teaching pedagogy more fun for kids. And the internationally renowned DK with its well-researched, graded content, developed by educational experts, as well as world-class design and production through Chhota Bheem.

08 Jan 2016 | By PrintWeek India

Aparna Sharma, managing director, DK India said, "With an ambitious, multifaceted program of more than a dozen titles publishing over the next two years, DK hopes to excite and inspire children to read, create and learn along with Chhota Bheem and his friends. These books will be distributed and sold through the extensive Penguin Random House network – both online and offline."
 
"DK is recognized all over the world for it’s high-quality learning books for children, and we are thrilled to be collaborating with Green Gold Animation to introduce a range of fun yet educational books in DKs iconic style, especially for the Indian child".
 
The titles that will launched in 2016 are: Let’s Make English Fun and Let’s Make Maths Fun (Part of the Chhota Bheem Gurukool Series of English and Maths workbooks for preschoolers and primary school children, for ages 3-5 and 5-7); Chhota Bheem and Me (104-page interactive journal inspires children to learn through such activities as creating schedules, writing postcards, and origami. The back of the book comes with a pocket, packed with goodies, including postcards, origami paper, and an exclusive poster of Chhota Bheem and his friends); Chhota Bheem Readers (A series of four readers); Chhota Bheem Character Encyclopedia (A book that explores the village of Dholakpur with fascinating facts and trivia about each character).
 
DK is the world’s leading illustrated reference publisher for adults and children with titles in over 62 languages and in more than 87 countries including India. Established in 1974 as an independent imprint, DK is headquartered in London and has offices in New York, Munich, Melbourne, and New Delhi. It is part of the Penguin Random House Group, the world’s largest trade publisher.
 
DK India launched a local publishing list in 2013 with a special focus on the children’s segment, and has since brought out several successful titles such as Young Chefs, in collaboration with Michelin-starred celebrity chef Vikas Khanna, Eyewitness Gandhi and 100 Indians who Made History.