CMS Info Systems eyes Rs 2,000 cr turnover with 100% increase in operations

The enterprise's multiple business lines include application services, systems integration, IT infrastructure management, IT training businesses with outsourced cash logistics, transaction printing, card personalisation and self service solutions businesses. A market leader in various segments, the company envisions Rs 2,000 crore turnover, a 100% increase in their business.

“We are continually recasting and recrafting our work models to strengthen our operations across the 30 operating branches. The core focus has been on the banking, retail and the telecom segment, which has evolved extensively over the years,” said Rajiv Kaul, executive vice chairman and chief executive officer at CMS.

The company forayed in to the VDP segment in the nineties and continues to reign with 30% plus market share and printing 1.2 billion impression per annum. It has established 17 printing facilities across the country, a part of their ‘be at the sight of action’ strategy. Including the four metro cities, the firm has print facilities at Chandigarh, Gurgaon, Cochin, Bengaluru, Pune, and Ahmedabad, among others, where the company offers on-site deployment of print equipment and manpower to aid the end-customer. CMS is currently the largest deployers of Oce print equipments, with an installed base of 148 digital devices to its credit.

“VDP demands security and integrity measures at various levels, starting from the data security to the security of the printing facility, which the customer is ready to pay. However, VDP in the telecommunication segment has witnessed a 10-11% decline subject to the fall in the volume of printed statements demanded by the telecom clients, consolidations in the telecom industry, and the price- conscious, educated customer,” said Ani Khandekar, head, print solutions and digital business at CMS.

The company, however, has upped its ante in the past four years and is optimistic about doubling its performance and outreach in the next couple of years. The growth will be through expansion of operations by venturing into new segments. “A business can adopt either the build or the buy strategy to grow in stature,” added Kaul, “We are keen to expand the organic way, wherein CMS builds the expertise in-house and becomes a complete solution provider in the IT and print services.”

The card service segment, one of the outsourced business services offered by CMS constitutes a 5-6% proportion of the firm’s business and 45% of the market share. The oldest EMV certified bureau in the country, the firm has a capacity to deliver 25 million cards annually. “Initially, only the credit cards were introduced in the country, which were of low quality and had fewer security measures. However, the introduction of debit cards and higher security measures, the card printing segment kicked off and we were ready,” said Kaul.