Colgate-Palmolive launches recyclable toothpaste tubes in India

In partnership with EPL Limited (formerly known as Essel Propack), the leading oral care brand, Colgate-Palmolive,  is manufacturing recyclable tubes for its Active Salt and Vedshakti toothpaste portfolio. These toothpaste tubes, to be launched nationally, will contain the identifiable recyclable logo to help its customers differentiate between the packaging effectively.

According to Colgate-Palmolive, the new tube is soft, squeezable, and recyclable without compromising on key product attributes such as taste. “Our recyclable tubes are a steppingstone in its journey to achieve 100% recyclability across its oral care portfolio in India,” said a company press note.

The brand has been a pioneer in bringing sustainable innovations to not only improve oral care but also reduce the burden on our environment.

The company claims that it has been manufacturing recyclable cartons and boxes across its portfolio for over a decade and is taking its next step into recyclable packaging. And this new initiative is a part of the company’s continued effort in its sustainability journey.

It also claims that it was the first in the world to introduce a recyclable toothpaste tube and is sharing its technology with the industry to support a shift to a greener and much-needed circular economy.

As a part of its Corporate Sustainable Ambitions for 2025, Colgate-Palmolive India has been continuously striving to reduce its carbon footprint through various sustainable initiatives such as water conservation, energy saving, waste management, no deforestation, and reducing energy, greenhouse gas emissions.

With the launch of recyclable tubes this year, the company intends to create a recyclable alternative to reuse the billions of toothpaste tubes that end up in landfills every year. “These tubes can be used by the economy for recycling into various other packaging materials and bottles for further use, thus reducing the need for virgin plastic to be added to the environment,” the press note added.