Color-Logic brings embellishment software to the in-mould label market

Color-Logic has introduced its Metallic Color System and Design Suite embellishment software to the in-mould label market. These new Color-Logic tools bring unparalleled brilliance and creative possibilities to in-mould label applications, helping manufacturers and brands create visually stunning, high-impact packaging files.

As the packaging industry demands more aesthetically appealing, durable, and sustainable design solutions, the innovative Color-Logic technology enables in-mould label printers to achieve vibrant metallic colours and eye-catching effects that enhance product visibility and build consumer engagement. The Color-Logic expansion into the in-mould label space comes at a time when brands are increasingly looking to differentiate their packaging through premium, high-quality finishes that stand out on retail shelves.

A game-changer for in-mould labelling, the Color-Logic Metallic Color System provides an extensive range of 924 metallic colours and unique special effects that can be seamlessly applied to in-mould labelling designs. In-mould labels, which are directly fused into plastic containers during manufacturing, offer durability and resistance to wear. With the Color-Logic technology, brands can now incorporate sophisticated metallic colours, blends and embellishment effects into their in-mold designs, offering a level of customisation and high-end appeal that was previously impossible to achieve.

Discussing the in-mould market, Mark Geeves, director of sales and marketing, Color-Logic, said: “Our embellishment software complements the Color-Logic Metallic Color System, enabling graphic designers to easily add intricate effects, patterns, and gradient designs to their in-mould labels. These features open up new possibilities for branding, creating labels that attract attention and communicate a sense of luxury, quality, and exclusivity. Whether for food, beverages, cosmetics, or household products, Color-Logic solutions allow brands to create packaging that resonates with consumers emotionally.”

He added, “We see the in-mould label market as a natural extension of our expertise in metallic colour printing. In-mould labelling offers a unique combination of durability and design flexibility, and our technology takes it to the next level. By integrating metallic colours and decorative embellishments into the in-mould label process, we are helping brands elevate their packaging and stand out in an increasingly competitive marketplace.”