Now a comic book on brand management

If you thought there cannot be any connection between comics and brand management, think again. Recently, Neil George created and produced the world’s first brand management comic book, Building the Perfect Beast – What Really Happens in Brand Management . Published by Power Publishers and Omnikarma Productions and released on 16 April, the 150+-page book with more than 400 anime-based illustrations captures the triumphs and the challenges of interns in the marketing and communications in

24 May 2017 | By Dibyajyoti Sarma

The book is  designed for readers, both young professionals as well as seasoned veterans, to celebrate the exciting life in the fast paced FMCG industry.

The plot centers around 10 typical protagonists from the world of brand marketing in a London-based headquarters of a global consumer goods’ firm. The eclectic mix consists of five new marketing interns, one tough boss, a superhero-like VP as well as background characters in the form of friends and colleagues. As the title suggests, the heroes need to solve the time-old challenge of building the perfect brand strategy.

Based on George’s years of providing career advice to his peers, the comic book also draws on real-life events that transpired during his 20+ years tenure in marketing consumer goods across the world. As such, it touches on the highs and lows of everyday life in such a career, including the death of a colleague.

George said, “I hope Building the Perfect Beast forces you to ask yourself: Have I been polluted by the power, fame and the money? Have I enjoyed the ride in the corporate chariot so far? Do I still see the same ‘me’ that joined the firm many years ago? Have I become more kind, gentle and temperate? Or have I become the Perfect Beast?”

The book is available in two editions: the global student edition, in paperback with 146 pages, as well as the hardbound deluxe platinum limited edition of 160 pages.

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